ORIGINAL DATA · JULY 2026
Facebook Engagement Baseline Study: 30 Metric-Backed Posts
A transparent July 2026 Facebook engagement study based on 30 metric-backed posts across three creators, with median, upper quartile and limitations.
DIRECT ANSWER
In this retained July 2026 sample, 30 metric-backed Facebook posts across three creators had a median of 186 total engagements and an upper quartile of 522. Ten posts reached at least 1.25 times their creator’s median. These are sample observations, not universal Facebook benchmarks.
Key findings
What was measured
TrendBoss retained 66 Facebook post sources between 27 and 28 July 2026. Thirty contained consistent visible reactions, comments and shares suitable for comparison. Thirty-six source-only posts were excluded from numerical calculations rather than assigned estimated values.
| Measure | Observed result | Interpretation |
|---|---|---|
| Median engagement | 186 | The middle measured post in this sample |
| Upper quartile | 522 | 25% of measured posts met or exceeded this level |
| Median reactions | 128 | Visible Facebook reactions at capture time |
| Median comments | 12.5 | Middle value across the measured sample |
| Median shares | 21 | Middle visible share count |
Why we are not calling this a format benchmark
The retained records currently use a generic post label. They do not provide a reliable, normalised split between image, video, link and text formats. Publishing format-level conclusions from this dataset would create precision the evidence does not support.
This is a narrow observed baseline from three selected creators, not a representative sample of Facebook. Capture timing, creator mix, audience size and public metric availability can change the result.
How to cite this study
TrendBoss, “Facebook Engagement Baseline Study: 30 Metric-Backed Posts,” updated 29 July 2026. When quoting a number, retain the sample size and limitation.